Communication is a kind of war, its field of battle is the resistant and defensive minds of the people you want to influence. The goal is to penetrate their defenses and occupy their minds. Anything else is ineffective communication, self-indulgent talk.

—Robert Greene

When you are trying to communicate and can’t find the point in the experience of the other party at which he can receive and understand, then, you must create the experience for him.

—Saul Alinsky