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All Great Stories Are About Survival

April 2, 2018 Harald Schendera Leave a comment

All great stories are about survival – either physical, emotional, relational, or spiritual. A story about anything else won’t work to captivate an audience. Nobody’s interested.

—Donald Miller

OF10

What Do Customers Do?

April 2, 2018 Harald Schendera Leave a comment

So what do customers do when we blast a bunch of noise at them? They ignore us.

—Donald Miller

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